Long-Lasting Hostility Among Indians Towards British Rule Essay

How far do Sources 10, 11 and 12 suggest that the Amritsar Massacre created widespread and long-lasting hostility among Indians towards British rule? Sources 10, 11 and 12 suggest that the Amritsar Massacre, the incident in which British troops under the order of General Dyer fired at a crowd of Indian protesters on the 13th April 1919, did create widespread and long-lasting hostility among Indians towards the British. Creating the British government to be portrayed as repressive and irresponsible. However, the alternative view presented by the sources is that Indians were not hostile towards the British, but they were in fact appreciative of their help and did not feel that they were repressive. The view of which the Amritsar Massacre did create widespread and long-lasting hostility amongst Indians towards British rule is presented in Source 11. ‘The Empire have become dishonest and unscrupulous, with no regard to the wishes of the Indian people.’ This article was written by Gandhi in 1920, which is shortly after the Amritsar Massacre, and the reliability of it is not that high as it is published in his own newspaper. Although it is still useful as Gandhi was a highly influential figure and supported by the masses so what he said would be key. Using strong words such as dishonest and unscrupulous, suggests strong feelings of hostility towards British rule. Also Gandhi feels as though the British are almost cheating the Indian people, meaning that the British are doing what they want without consulting the people they are ruling over. This source shows that the hostility felt by Indians was in fact widespread as it is written by Gandhi, a man who represented and was supported by the masses within India. This source does suggest that the Amritsar Massacre did create widespread and long-lasting hostility among Indians towards British rule. This theme of hostility towards British is also shown within Source 10, ‘Irresponsible government†¦ rights of human beings are denied to us.’ This extract is from a speech made by Motilal Nehru at the meeting of Congress a few days after the Massacre occurred. The usefulness of this is not as high as source 11 as we cannot be sure if the hostility was long-lasting as it is the same year as the Massacre itself. Although the reliability is still high Nehru was addressing the whole of Congress meaning he could not lie and also as it a few days after the Amritsar Massacre would increase the reliability as it will show the true feelings of Nehru. This extract shows that the Indians once again felt that the British were doing as they pleased without Indian voices being heard, which is also shown in source 11. However, as this source is written by Motilal Nehru, leader of the Indian National Congress, it is difficult to say from this source that hostility was in fact widespread as Nehru only represents the Indian National Congress which has the high caste community as a significant majority. Although this source does not show that the Amritsar Massacre created widespread and long-lasting hostility among Indians, however it does suggest that it was leading to this point. However, the alternative view shown within source 12 is that Indians were not hostile towards the British, but they were in fact appreciative of their help and did not feel that they were repressive. ‘Without British protection we would not be completely oppressed by their majority.’ This extract was from a Muslim shoe merchant, Hafiz Hussain, investigating Hindu-Muslim riots during the civil disobedience campaign in 1931. This extract is useful and also reliable as it is from a common Muslim who would have no reason to lie and would give an overview and insight into the situation. As Hafiz Hussain is talking about the pressure the Hindus put the Muslims under to close their shops as a mark of respect for an executed terrorist, he is glad that the British are protecting them as they would have no choice in closing their shops as the majority would oppress them into doing so. This shows that this hostility towards the British was not caused by the Amritsar Massacre but that of the execution of a terrorist. This suggests that the Amritsar Massacre was not the only reason widespread and long-lasting hostility among Indians towards British rule was created, it shows that other factors came into play. The view that the Amritsar Massacre created widespread and long-lasting hostility among Indians towards the British is shown mainly within source 11, as it is the most useful and reliable source, but also source 10 as well. Although source 12 does suggest that there were other factors leading towards the hostility among Indians towards the British its provenance is not as great as those of sources 10 and 11 combined. As source 10 is the most useful and reliable at showing the widespread and long-lasting hostility among Indians due to the Amritsar Massacre it outweigh the points given by source 12. Suggesting that that the Indian people did have widespread and long-lasting hostility towards British rule because of the Massacre.

Literacy as foundation for lifelong learning Essay

Literacy is a fundamental human right and the foundation for lifelong learning. The innovation of writing is one of mankind’s useful creations, it is more than the ability to read and write it’s also the ability to understand what you’re reading and what makes sense in what you’re writing. A person who cannot read and understand sentences, which cannot interpret and cannot write, is called an illiterate person. Illiteracy is the inability to read and write. Literacy makes a person more confident, ambitious and successful in life. Persons with a good education tend to be more confident and ambitious than those who are illiterate. Literacy is thought to have first emerged with the development of numeracy and computational devices. It increases job opportunities and access to higher education; it helps in the economic growth and development of a country. Increases Vocabulary Reading increases your vocabulary, it help persons to learn new words and improves their spelling, the more you read, the more words you gain exposure to and they will inevitably make their way into your everyday vocabulary. Reading also helps in your talking skills. It helps you understand different ways of life and expands your imagination. Stress Reduction A well-written novel, play or newspaper will distract you and keep you in the present moment, letting tensions drain away and allowing you to relax. Reading is a wonderful source of pleasure for many people, and can provide a healthy escape from routine. Mental Stimulation Reading helps to keep the brain active, us like every other muscles in the body, and the brain requires exercise to keep it strong and healthy. Reading prevents the brain from Alzheimer’s and Dementia. Better writing skills This goes hand-in-hand with the expansion of your vocabulary: exposure to published, well-written work has a noted effect on one’s own writing, as observing the cadence, fluidity, and writing styles of other authors will invariably influence your own work. Tranquility In addition to the relaxation that accompanies reading a good book, it’s possible that the subject you read about can bring about immense inner peace and tranquility. Reading spiritual texts can lower blood pressure and bring about an immense sense of calm, while reading self-help books has been shown to help people suffering from certain mood disorders and mild mental illnesses.

Finance management for business Assignment Example | Topics and Well Written Essays - 2000 words

Finance management for business - Assignment Example All financial activities, starting from the capital investment decision making to the investment banking, come under the category of corporate finance (Ehrhardt, 2013). Among all these domains, one of the most important departments of corporate finance is related to the capital investment decisions. It deals with various factors such as, whether a proposed investment should be carried out or not, the proportion of equity and debt investment involved in the investment pattern, whether the shareholders should be provided dividends on the investment made and various other decision making purposes (Megginson and Smart, 2008). The short term issues handled in this domain includes the management of current liabilities and current assets, investments, inventory control and other short term financial factors. The long-term issues deal with new capital investments and capital purchases. Investment analysis is one of the important parts in corporate finance. The role played by a corporate fina ncier is to evaluate the financial needs of an organisation for raising the capital best suitable for the required needs. b) Difference between corporate finance and corporate funding requirements Corporate funding requirements are the necessities for which funding is required by a corporation. On the other hand, corporate finance is the department which deals with the financing of such requirements. Corporate finance deals with the requirements and management of such funding (Gallagher and Andrew, 1968). As already stated above, the function of the corporate financier is to evaluate the financial needs of the organisation that is required for raising the most appropriate capital funding pattern to finance such needs. c) Debt and Equity Financing The debt and equity financing strategies are two entirely different types of financing strategies. The debt financing indicates that the owner of the business has borrowed more money from the external sources for financing the operational a ctivities. On the other hand, equity financing implies the funding by the business owner from the internal sources by means of issuing equity shares

Politics Essay Example | Topics and Well Written Essays - 4500 words

Politics - Essay Example Moreover we also consider the chapter 3 of this work where there are debates on universality and difference. The other work we use for our research is a book â€Å"Making the International: Economic Interdependence and political order (A World of Whose Making?)† edited by Simon Bromley, M. Mackintosh, William Brown and M. Wuyts. We pay special attention to chapter 6 of this work which considers the politics of liberalization in India as a bright example of transformation. Besides we regard the discussions made by all above mentioned researchers including Jef Huysmans, Raia Prokhovnik, Sami Zubaida and other scholars about models of international order and issues of culture, rights and justice. In order to define the place of issues of culture and human rights in process of transformation of world order we appeal to the works of Brecher, Childs, & Cutler â€Å"Global Visions: Beyond the New World Order† and Kupchan â€Å"Power in Transition: the peaceful change of international order†. We also find it necessary to pay attention to international documents such as The United Nations Universal Declaration of Human Rights, The International Covenant on Economic, Social and Cultural Rights, The International Covenant on Civil and Political Rights, and The Vienna Declaration and Programme of Action accepted in June, 1993 in Austria by the World Conference on human rights. The end of Cold War has called into existence a number of trial attempts to define new world order. Meanwhile the only obvious fact is that the world community has entered a grandiose global transformation process which at least till now has generated more social problems, rather than solutions. The end of rivalry between super-states and an increasing break in wealth and access to resources between states have contemporized with disturbing growth of violence, poverty and unemployment, number of homeless persons, and erosion

Personal Plan Marketing Statement Example | Topics and Well Written Essays - 2000 words

Plan Marketing - Personal Statement Example Having been a student leader through high school ad my college life, I have developed greater interest in pursuing political career in the future with no less an ambition than being a president after retiring from my professional career. The high self-esteem that people often point of me has been and continues to be my strength and this nurtures my high aspirations. Being honest, hardworking and maintaining high level of integrity are main virtues that are so true in defining myself, and these, I attribute to my loving mum and my teachers, who have taught me throughout my upbringing. Nevertheless, one would almost get a perception of a very serious guy in me but surprise would be to learn that I am one of the lightest persons you can ever meet. Life has taught me to take every opportunity that comes my way; in joy and in sorrow and make best of it. This therefore has trained me to be very sociable and at the same time very serious when it comes to matters that require such. Religion is also part of my life and I always spare my time for serving God amidst my tight schedules as my religious background has taught me. Having been born 23 years ago in the countryside, I must count myself to have experienced the taste of two centuries; the 20th and 21stcentury, which are differentiated by quality of living and sense of importance. My childhood, much of which was experienced through the late years of 20th century, had nothing at all to celebrate due to much suffering in hunger, poor living standards and poor economic status back in the village. However, life has turned a bit for the better as it continues to experience the good of the transition in century through education which has enabled me fetch some income from periodic employments and hence I am continually transforming the living of my family and myself. I must therefore appreciate my background for continually shaping me for who I am now. I have developed great zeal in hard

Understanding Spinal Stenosis Essay Example | Topics and Well Written Essays - 1000 words - 3

Understanding Spinal Stenosis - Essay Example As in this case, initial clinical presentations of some patients are often complicated with several individual factors such as age and physical activity. In fact, signs, and symptoms a headache and dyspnea can be extremely subjective and may significantly vary with each patient judgment. Furthermore, some conditions do not immediately present to instantly warrant a thorough investigation, only manifesting when much damage has already occurred to be clinically evident. Possible aggravation of a previously known condition also contributes to the complexity of the case. As such, arriving at a logical and rational medical diagnosis may at times be challenged with the inconsistencies of observed and reported manifestations by the patient compared with the results of diagnostic and laboratory procedures performed. Â  Even so, appropriate education remains to be one of the most important roles of the nurse in meeting this patient’s physical and psychological needs and prepare her for the foreseen battery of tests necessary to confirm or refute a diagnosis. Maintaining physiological integrity through dependent and independent nursing interventions are necessary for a comprehensive patient care. Besides that, it is also imperative to maintain being an advocate so that the patient is not subjected to unnecessary danger during the performance of these tests (Best, 2002). Â  Although the patient’s manifestations strongly suggest an underlying heart condition, laboratory and diagnostic studies reveal otherwise. Radiographic results indicate dextroscoliosis and degenerative disc disease of the thoracic spine, degenerative bilateral arthritis of acromioclavicular joints, degenerative arthritis of the left glenohumeral joint, a normal heart size, and focal arteriosclerosis of the thoracic aorta.

Capital One Essay Example | Topics and Well Written Essays - 1500 words

Capital One - Essay Example On December 04, 2008, Capital One acquired a well known bank called Chevy Chase Bank. As per the deal, Capital One purchased the bank by paying $445 million in cash and 2.56 million shares of Capital One worth $75 million (Gaithersburg Local, 2008). Companies are directly affected by the external environmental forces that consist of political, economic, legal, social and technological elements. Changes in these external forces directly affect the company which necessitates it to modify the corporate strategies accordingly. In 2008-09, the world economy was shaken by a recessionary turmoil and the financial sector was the worst hit. Functioning exclusively in the banking business, the company is at a high leveraged state. When market conditions are favorable, their revenue as well as profitability increases quite rapidly but when the market conditions are hostile, the company faces a sharp fall in business. The economic condition has revived in the developing countries but the developed countries like UK and US will take more time to come out of this economic shock. Therefore economic condition is one of the vital forces that Capital One needs to consider. In terms of technology, Capital One enjoys a sound position. The political condition is quite stable in US hence this will not be a major concern. After the economic recession in US, the government is in the process of introducing certain changes in its legal framework to exercise a better control on the financial market. Hence, Capital One will need to understand the changes in the legal policies and should make the desired modification. Apart from the above mentioned forces the competitive force prevailing in the US market needs to be taken into consideration by Capital One. The retail banking industry is highly attractive which lures new entrants into this industry. The lenient strategy maintained by the government of US is an added advantage for the new entrants. The new entrants have not only

Jewish PhilosophyIf man was created in God's image, how can he behave Essay

Jewish PhilosophyIf man was created in God's image, how can he behave as he does - Essay Example This question is that if G-d is good and righteous and has created humans in his own image, how can people be evil and do so much harm to each other. This question is probably as old as religions themselves. It is simply a tentative lump for some of us, and for many more at given moments of misfortune and despair. In my paper I would like to touch upon this subject and try to discover some possible explanations of why the evil and evil people persist in our world if the Almighty has the powers to stop them. Furthermore, I would like to explore the thesis of humans being created in G-d's image, according to the principles of Judaism. To begin with, I would like to turn to the words of the holy Torah (Bible) and see the event of the man's creation. In Genesis 1:26 it is said "On the last day of creation, God said, "Let us make man in our image, after our likeness". This verse, even though being short, is in fact a contradiction and has been arising arguments for centuries already. Lower, I would like to present my understanding, that I have formed having read much literature on this subject, of the two concepts "image" and "likeness". Having the "image" or "likeness" of God means, that we, the humans, were created to resemble G-d. The words "image" and "likeness" convey the idea of the whole man being created in this way. Of course, we know that man's physical body is not patterned after the physical appearance of the Divinity, because G-d is a Spirit and does not dwell in a physical body. However, this does not exclude the fact that the physical body is some part of the image of God (Man Created in the Image of G-d). The "image" of G-d refers to the immaterial part of man. Having the G-dly image and likeness inside of us, means having a reflection of G-d's intellect and freedom, as well as the freedom of choice (Man Created in the Image of G-d). Yes, it would be easier and more understandable for us, if the Almighty had created the humanity to be all righteous and decent, though that was not his intention. Further in my paper this concept will be explained in more details. In order to make the paper more clear lower I would like to refer to the works by two great Jewish contemporary philosophers Martin Buber and Abraham Joshua Herschel. In his famous work I and Thou (Ich und Du, first published in German in 1923) Buber suggested that human life could be defined by the way in which they engage in dialogue with each other, with the world, and with the Almighty. As said by Buber, "human beings adopt two attitudes toward the world: I-Thou or I-It". I-Thou attitude is a relation of subject-to-subject, at the same time as I-It attitude is a relation of subject-to-object. In the I-It relationship individuals recognize each other to be consisted of explicit, secluded characters, as well as they view themselves as part of a world, which, in its turn, consists of many things and characters as well. I-Thou is a relationship of "mutuality" and "reciprocity", while I-It is a relationship of "separateness" and "detachment" (Buber). The main emphasis of Buber that is still

Project Management Plan for Restaurant Essay Example for Free

Project Management Plan for Restaurant Essay A factor analytic approach revealed that there were different consumer segments based on identified attitudes in the hospitality industry, developing their hospitality selection on different attributes of hospitality services. This requires specific marketing segment and management strategies. A repeated measure some six years later demonstrated the robustness of the identified consumer attitudes. The impact of the attitudes on consumer behaviour is demonstrated and areas of research are identified in which this hospitality monitor may better inform theory development and best practice. Keywords: Consumer behavior, Marketing, Attribute-value theory, Service quality ** Vera Toepoel is an assistant professor at Leisure Studies, Tilburg University, Netherlands. E-mail : V. [emailprotected] nl 76 Vera Toepoel Introduction Consumer trends come and go, affecting the extent to which individuals appreciate certain aspects of hospitality services, and over time this can have significant implications for businesses in the hospitality industry. It is important for the sector to understand what the current trends in consumer behavior are, which consumer segments exist, and how consumer ehavior will develop in the future. Verma, Plaschka, and Louvriere (2002) argue that it is imperative that businesses take into account consumer preferences when making decisions regarding product and service attributes. Understanding consumer choices is the key to successful management of hospitality services. According to attribute-value theory (Mowen and Minor, 1998), consumers base their choi ce on different attributes. Consumers may be attracted by price, by quality, by location etc. Consumers weigh up the overall value in terms of the presence and weight of each attribute. A favorable overall attitude is expected to result in repeat business. Over the last decades, several studies on market segmentation in the hospitality sector have demonstrated that consumers’ requirements of hospitality services differ between market segments. Market segmentation divides a market into distinct groups of buyers who might require different products or services. Understanding what various segments require and developing focused management strategies to fulfill these specific requirements are crucial to penetrating new markets and maintaining repeat business (Yuksel and Yuksel, 2002). The benefits of monitoring consumer attitudes seem evident. Incorporation of these attitudes into market segmentation and management is limited, however. In addition, although many segmentation studies have been performed in the hospitality sector (see John and Pine, 2002), research on stability over time is scarce. This study investigates which consumer segments exist in the hospitality sector in the Netherlands. A segmentation analysis based on consumer attitudes in the hospitality industry is used. This study demonstrates differences in personal characteristics and behavior of the identified consumer segments. The measure is repeated to demonstrate the robustness of results. In addition, the repetition of the measure demonstrates how segmentation studies can serve to monitor consumer trends over time. This research can be used to map consumer attitudes and assist hospitality organizations in designing effective market strategies to attract, satisfy, and retain consumers. Monitoring Consumer Attitudes in Hospitality Services: a Market Segmentation 77 Literature Reviews Since the 1970s a coherent theoretical structure has emerged to underpin consumer research. One of the main theories on consumer behavior believes that consumers base their choices on different attributes. These experiences may best be described by multi-attribute models (Mowen and Minor, 1998). These models identify how consumers combine their beliefs about product attributes to form attitudes. Consumers are considered to assess hotels, restaurants, cafes etc. through sets of attributes (Pizam and Ellis, 1999). Multiattribute models assume that consumers are using the standard hierarchy-ofeffects approach in which beliefs lead to attitude formation, which, in turn, leads to actual behavior. One of the most frequently used multi-attribute models is the attitude-towards-the-object model. Mowen and Minor (1998) describe this model in detail. It identifies three major factors that predict attitudes; the saliency of an attribute, the strength of the belief that a product or service has the attribute in question, and the evaluation of each of the salient attributes. Consumers weigh up the overall value in terms of the degree to which each attribute and its relevant weight is present (attribute-value theory). A favorable overall attitude is expected to result in repeat business. For a review of papers which have analyzed the attributes that are valued in the hospitality industry, see Johns and Pine (2002). The importance of the different attributes may differ per market segment. For example, one market segment may be attracted by a restaurant’s low price, another by its food quality, another by its location, and so on. Consumers assess certain attributes of the products, but the key factor is that this assessment is conditioned by the segment to which they belong. Consumers do not value attributes in the same way but in general terms. If they belong to the same segment they usually have similar attribute weighting coefficients. Hence there is a need to properly identify segments, so that managers can identify which attributes of specific services are valued by consumers in each segment. For this reason it is interesting to connect these attributes with the valuation of the different segments. The Dutch Research Institute for Recreation and Tourism (NRIT) claims in their report on trends in tourism, recreation, and leisure (2009) that due to the focus on the economic crisis focused marketing segmentation is an absolute must. Most studies on market segmentation focus on a three-step process of segmentation (who will come), targeting (what do they want), and positioning 78 Vera Toepoel (what can we offer). There are many studies dealing with consumer segmentation in the hospitality industry. For an exhaustive overview of different segmentation approaches and their pros and cons, see e. g. Bowen (1998) and Johns and Pine (2002). Traditionally, segmentation was based on demographic characteristics, later on other variables were used, e. g. geographic, psychographic, and behavioristic variables (Bowen, 1998). For example, Legoherel (1998) focuses on expenditure-levels in terms of consumers’ estimation of travel expenditures; Grazin and Olsen (1997) identify groups depending on their frequency of use with regard to fast food restaurants; Nayga and Capps (1994) relate demand for different types of restaurants to different socio-economic segments; and Binckley (1998) shows that population density has a powerful effect on demand. Victorino, Karniouchina, and Verma (2009) use segmentation based on consumers’ comfort with technology to tailor communication service to guests’ computing and connectivity needs. Oh and Jeong (1996) base their segmentation on characteristics of the organization: product, service, amenity, appearance, and convenience. Lewis (1981) finds that segments in restaurants differ in their opinions about the importance of several service attributes, while Bahn and Granzin (1985) find that nutritional concerns affected restaurant selection. As hospitality organizations provide a number of services, it seems appropriate to consider the benefits in terms of the attributes of the total service product provided (Bahn and Granzin, 1985). Much hospitality research reflects the broad theoretical structure of attribute-value theory. Thus a number of authors have studied hospitality attributes, but the authors disagree about the relative importance of the attributes (Johns and Pine, 2002). Clark and Wood (1996) attribute the differences in importance of attributes to different styles of hospitality services, e. g. types of restaurants. Differences could also come from different trends or cultures and even different types of survey questions, however. It is difficult to develop standardized questions to measure generalized attributes that are considered relevant to all hospitality services. Parasuraman, Zeithaml, and Berry (1988) made a major contribution to the service industry by developing the SERVQUAL instrument. They demonstrated that service quality depends on five dimensions: reliability, responsiveness, assurance, empathy, and tangibles. The applicability of SERVQUAL in the hospitality industry is demonstrated by several studies (e. g. Bojanic and Rosen, 1994; Lee and Hing, 1995; Stevens, Knutson, and Patton, 1995). Although SERVQUAL summarizes service attributes in a theoretically satisfying way, it takes little account of differences in consumer’s wishes regarding service quality over time. In Monitoring Consumer Attitudes in Hospitality Services: a Market Segmentation 79 addition, each study on market segmentation in the hospitality industry reveals distinct consumer groups, but it is often unknown, however, whether the segmentation holds over time or in different settings. Research on stability in market segments over time is scarce (Dolnicar, 2006). Stability is essential as every segmentation solution is different. Only if a segmentation solution can repeatedly be found, does it give a secure basis to postulate existence of segments. In her study on market-segmentation in tourism over the recent decades, including papers in academic journals from 1981 until 2005, Dolnicar reports less than 14% of all studies reporting on any form of stability in market segmentation. Stability over time is claimed to be one of the most important potential developments in hospitality segmentation. The hospitality sector is always moving and all kinds of trends and developments influence the sector locally, nationally, and internationally. Therefore, it is important to monitor what hospitality consumers want. The Dutch Tourism Knowledge Centre, the Dutch umbrella organization for the hospitality sector, acknowledges in its report on consumer behavior (2000) that consumers found that hospitality businesses did not know what their consumers wanted. In 2002, the Dutch Tourism Knowledge Centre adapted the SERVQUAL instrument of Parasuraman et al. (1988) to five consumer attitudes in the hospitality sector , in order to better keep up with consumers’ wishes. The Moment Consumer (SERVQUAL: tangibles) chooses what is convenient at a certain place and time. Physical facilities, equipment, and appearance are found to be important attributes of hospitality services. This consumer is unpredictable and consumer loyalty is low. This consumer feels more and more the need for efficiency. Price is not an object of concern. Moment Consumers are sensitive for trends and tire of concepts relatively quickly. The Conscious Consumer (SERVQUAL: reliability) appreciates the ability to perform the promised service dependably and accurately. The Conscious Consumer emphasizes nutrition, origins of products and security. Conscious consumers are concerned about the negative consequences of their behavior for the environment and their health. For the Assured Consumer (SERVQUAL: assurance), health and a good and safe environment are important. Under the influence of food scandals the emphasis is on natural and biological products. Consumers are driven to find alternatives if there are indications of potential risks. Information on the whereabouts of a product, the methods used for preparation, and â€Å"pure† products, are important attributes for this consumer. Violence and aggression have to be tackled by the hospitality business openly. The Healthy Consumer (SERVQUAL: responsiveness) values 80 Vera Toepoel â€Å"healthy† food. Colour, taste, form, structure, odor, and appearance are important attributes for a healthy lifestyle. The origins printed on products are also criteria for purchase. The Healthy Consumer buys at responsive businesses. The Experience Consumer (SERVQUAL: empathy) wants more than food or accommodation. Eating, drinking, and sleeping have to be experiences, where the consumer is able to participate in the business process and above all is surprised by the experience. The Experience Consumer wants individual attention and empathy from hospitality businesses. All of the identified groups value different attributes in the hospitality sector. Attitudes towards different attributes are found be related to demographics. Lea and Worsley (2005) find a significant effect of sex on hospitality beliefs. Bittencourt, Teratanavat, and Chern (2007) discuss household income, family size and composition, residential location, and age as important influencing factors on food and hospitality consumption. For example, age effects are associated with changes in nutritional requirements, tastes, and preferences due to aging and life cycle (Mori et al. , 2000). Cook (1994) discusses that spending on dairy products generally decreases with age, while spending on vegetables and fruits are higher in older age groups. Nayga and Capps (1993) give an overview of studies on food away from home and the socio-demographic factors considered. They find gender, urbanization, household composition, age, education, and income as most important factors influencing consumer behavior. Demographic factors can be used to predict differences in attitudes because the structure of demographic characteristics follows a specific pattern (Bittencourt et al. , 2007). It is important to take into account demographic characteristics to see how they influence consumers’ attitudes towards certain attributes. National policies can also influence consumer behavior and attitudes. At the time of this research, smoking policies were a hot topic in the hospitality sector. Although many businesses feared for their turnovers and some faced major losses due to the introduction of a smoking ban (Frumkin, 2004), other businesses did not notice any differences in consumer behavior before and after the introduction of the prohibition (Kramer, 1995), or even saw a business opportunity in it (Pratten, 2003). It is interesting to see how policy measures such as a smoking ban can have different effects on consumer segments. When hospitality businesses monitor which consumer segments they attract, it becomes more feasible to understand and react to national policies. In the remainder of this paper the five consumer attitudes are presented in a research instrument based on consumer segmentation, the Hospitality Monitor, together Monitoring Consumer Attitudes in Hospitality Services: a Market Segmentation 81 ith information attesting the reliability and validity of the scale and evidence that the construct is meaningful in analyzing consumer behavior. Methodology Design and implementation A research instrument was developed to distinguish different consumer segments in the hospitality industry based on the five consumer attitudes identified by the Dutch Tourism Knowledge Centre (2002). Since the boundaries between different attitudes are often blurred, the consumer attitudes were classified i nto the five main consumer service attributes of the SERVQUAL instrument (Parasuraman et al. 1988). These attitudes are clear and can be manipulated. The attitudes are useful for all sectors in the hospitality industry, from drinking, eating, to accommodation. About ten items per attitude were constructed to differentiate between attitudes. The research instrument consisted of 50 items measured on a five-point Likert scale. Items are presented in Appendix A. The score on each attitude indicates the respondent’s attitude towards the topic. Questions on gender, urbanization, household composition, age, education, income, and the smoking ban were also taken into account. Longitudinal measurements reveal the augmentation or weakening of certain attitudes. To demonstrate, the exact same measure was repeated some six years later. The questionnaires were fielded in the CentERpanel, an online household panel consisting of more than 2,000 households administered by CentERdata. The panel aims to be representative of the Dutch-speaking population in the Netherlands, including those without Internet access. The CentERpanel is based on a household probability sample selected by Statistics Netherlands, the national statistical agency. Households with no Internet access when recruited were provided with a so-called Net. Box, enabling a connection via a telephone line and a television set. If the household did not have a television, CentERdata provided that, too (see Appendix B for details about the panel). Data collection for Wave 1 took place in August 2003; 1644 panel members were selected and 1410 responded (response percentage 85. 7%). Data collection for Wave 2 took place in March 2009; 2446 panel members were selected and 1677 responded (response percentage 68. 6%). The demographics in both samples are roughly the same, as can be seen in Appendix C. Data was analyzed using SPSS version 17. 82

Epistemology and Skepticism Essay Example for Free

Epistemology and Skepticism Essay * Epistemology and Skepticism: How does The Matrix illustrate the challenge of skepticism about the external world? Explain, discuss, and critically evaluate the hallucination argument for complete epistemological skepticism. Be sure your essay includes a discussion of either Hospers or Crumley IIs criticism of complete epistemological skepticism. Is complete epistemological skepticism a logically coherent theory? Support your answer with a well-reasoned argument free of any major errors of fact, fallacy or logical contradiction. I. Introduction * The matrix questions the nature of reality * How can we know for certain that the world is how we perceive it and not just a veil over our eyes? * Explain movie- trapped in virtual world believing they are in 21st century * Explanation proposes question, what is real? II. Main Points. * Main Character Morpheus: â€Å"What is ‘real’? How do you define ‘real’? If real is simply what you can feel, smell, taste and see, then ‘real’ is simply electrical signals interpreted by your brain.† * Consequently, â€Å"How can we be sure our brain isn’t being tricked by some simulation to believe things are real, when they aren’t? This is how matrix proposes the challenge of epistemological skepticism. * Hallucination argument: Modus Tollens, question soundness (valid) 1. If we posses knowledge (K) we must be able to rule out the possibility of systematic hallucination (S). K S 2. ~S (the matrix hypothesis.) (MT 1) 3. ~ K ( MT 1 2) * One arguer against skepticism: John Hospers * Merely verbal * Skeptics take strong sense of the word knowledge, must have proof at all times * Others use weak sense, meaning we only need proof or evidence only when someone is proving otherwise. * Doubt is an empty word * Basic point: once a test has been done to remove doubt we have a good reason to believe it is true, thus we have knowledge. III. Conclusion * Skeptics believe knowledge is unobtainable, in this case the hallucination argument proves the premises are true through Modus Tollens. Although the argument is sound, it is self-defeating because skeptics believe they know that they don’t really â€Å"know† anything. Moreover, complete epistemological skepticism is not a logically coherent view because the argument being claimed would require the person to have knowledge to conduct such argument.

Two Means Of Mass Communication Media Essay

Two Means Of Mass Communication Media Essay Is print either superior or inferior to video? How would one decide such a matter? When superficially comparing two means of communication largely used nowadays, namely print and video, one could venture stating that the latter is better just by looking at the audience rates for each medium. However, the issue of deciding which type of medium is better is far more complex, starting even from establishing what better means. Being in no position to offer a clear-cut answer to the essay question, in the following lines I will draw some theoretical guiding lines and then outline and discuss some of the important advantages and disadvantages of using print and video as message conveyers, guided by the idea that each medium has its characteristics and each person has to decide which one better suits him or her. The focus points in comparing the two media will be related to the audience rates for each medium and their possible causes, the characteristics of the two media and of the media pr oduct on offer and, lastly, to the impact on the two types of media consumers. Marshall McLuhans famous phrase the medium is the message (1964: 7) represents a suitable starting point in comparing print and video. It indicates that the medium through which a message is conveyed has high importance in the reception of the meanings of the text. Moreover, it implies that each medium shapes the messages it transmits to the audiences according to different factors which I will later present. In discussing these two media in this essay I will mainly refer to newspapers as being representative for the print medium and to television for video. Moreover, the media products which will be addressed will be non-fictional, i.e. not movies or literature. However, it should be noted that print is actually referring in general to the written messages, no matter which is the medium through which we gain access to them (P. David Marshall, 2004). Each medium, nevertheless, inscribes different characteristics on the message it conveys, as I shall attempt to demonstrate in this ess ay. Firstly, I will cast my attention on the audience rates of the two media and on how these could be explained. As stated in the introduction, one could fall into the trap of considering video better than print only because of the number of media consumers each medium has. Indeed, the number of audiences is relevant when studying a medium, especially the effects it can have on people, an aspect which could help one decide which medium is better. The data presented by McQueen indicates that British people spend an average of over 25 hours watching television a week, with, on a typical day, 80 per cent of the population tuning into television (Cultural Trends, 1997, quoted in Glastier, 1997) (1998: 3). Barwise and Ehrenberg draw a more generalised conclusion: people in many countries spend between a third and a half of their free time with television, more time than we spend on anything else except sleep and work (1988: 12). Moreover, the specific example Bourdieu (1998) gives about Fren ch TV viewing being more popular than all newspapers is eloquent. Bourdieu also draws the attention on the possible dangers of the large number of audiences: television poses no less of a threat to political life and to democracy itself (1998: 10). Not only does television manipulates through its nature (Hall, 1996), but it also alienates its audiences, according to the data presented. Audience rates reflect the particularities of print and video consumers. The difference in audience rates is due mainly to the fact that television does not require the audiences to be literate in order to become television consumers: television offers viewers a variety of subject matter, requires minimal skills to comprehend it, and is largely aimed at emotional gratification (Postman, 1987: 88-9). Moreover, the two media have different target consumers. Newspaper reading is similar to other intellectual activities: it is habituated in the youth and then it becomes a custom (Putnam, 2000), the readers choosing certain newspapers due to their clearly defined policy with which its readers can identify themselves [†¦] [because newspapers] express the feelings and hopes, often unexpressed, of its millions of readers (Hornby, 1965: 102). Even if television viewing creates dependence, TV viewers are more flexible than newspaper readers, surfing the TV channels in search for suitable programmes which will attract them, as well as new television viewers. Furthermore, print has always been addressed to older, educated people, to the literate (Putnam, 2000), whereas by its nature the video medium creates the illusion of reality (Hall, 1996) and thus appeals to all people, disregarding their social status, sex, age or race. Extensive research shows that people consider watching TV mainly as a time-passing, relaxing activity, as Barwise and Ehrenberg note: television is so popular because it provides large amounts of distraction and relaxation at a trivial cost with minimum effort to the viewer (1988: 19). By contrast with printed material, video media products have the advantage of being more entertaining. If newspapers have the aim of informing their readers more than other media (Monaco, 1978), TV producers have to create entertaining programmes that can attract audiences and keep them tuned in. In order to achieve this, it is necessary to have access to multiple resources, including equipment, a setting, money, a team etc. In this respect, print is more cost-effective, less constrained than the video medium and more at the disposal of media consumers. Nevertheless, newspapers are not the only form of print, the contents of some magazines and tabloids being more similar to TV programmes than any other print medium, because they have the same role: to entertain their public. If different in audience rates, the two media, print and video, are also dissimilar in what concern the social effects they determine. Putnam (2000) argues that TV viewing alienates the media consumers in different respects, such as determining them to be passive and encouraging less social communication in all its forms written, oral, or electronic (2000: 231). Whereas texts conveyed by print engage their audiences in a one-to-one process, video media facilitates social interactions indoors, in front of the TV, as McCullagh argues: [t]elevision may, for example, facilitate family communication and talk, but the content of the talk and conversation often has little relationship to what is on the screen (2002: 169). Nevertheless, McCullagh pursues his line of argument by stating that the increased time spent in front of television must reduce the time that is available for other forms of social activity, especially those outside the home (2002: 172), while newspapers can be read ever ywhere, at any time. After having discussed a few important social issues regarding the two media which could balance the weight in favour of one of them when judging which is better, I can now look at other characteristics of both media. According to Postman, televisions conversations promote incoherence and triviality (1987: 81), while print is seen by him as a serious, coherent place, capable of management by reason, and of improvement by logical and relevant criticism (1987: 63). His line of thought is developed by Fiske and Hartley: The written word (and particularly the printed word) works through and so promotes consistency, narrative development from cause to effect, universality and abstraction, clarity, and a single tone of voice. Television, on the other hand, is ephemeral, episodic, specific, concrete and dramatic in mode (Fiske and Hartley, 1978, cited in Abercrombie, 1996: 9). Moreover, print texts offer the readers the possibility to have much more control: skipping, pausing, re-reading, and so on (Barwise and Ehrenberg: 1988: 129), unlike video which is an ephemeral medium. This does not imply, however, that television is inferior in all respects to print. One of the matters concerning each medium is related to the amount of time it takes to transmit information to the public and between the occurrence of an event and the moment when the public is informed. In what concerns the video medium, information is transmitted faster to the audience, even if it is usually presented more briefly. Due to the technological characteristics of broadcasting which permit transmitting live footage 24-hours a day, television can deal with todays news, or even news as it breaks, unlike most daily papers which can report only yesterdays events (McQueen, 1998: 100). Another aspect of transmitting news through the video medium compensates this advantage: [f]acts push other facts into and then out of consciousness at speeds that neither permit nor require evaluation (Postman, 1987: 71). There is the risk of loosing the complexity of a news story because of being constraint by time, similar to the lack of space for newspaper news: a television script (e.g. fo r the news) can be more succinct, using fewer adjectives and adverbs because the pictures convey much of the detail (Barwise and Ehrenberg: 1988: 128-9). However, the effect of this simplification of news is that we are presented not only with fragmented news but news without context, without consequences, without value, and therefore without essential seriousness; that is to say, news as pure entertainment (Postman, 1987: 102). Postman further argues that the short length of TV news reports has the role not to let the viewers engage too much with a particular subject, because if they do, they can lose the entertaining sense of the news programme. Spending approximately a day a week viewing TV, people happen to find out more on a particular topic without necessary having in plan to; hence, watching video materials doesnt always involve a voluntary engagement with the subject of the broadcast. Therefore, TV audiences are more likely to be passive because of the longer periods of time in contact with this means of communication, unlike the limited interaction with written texts, which is more likely to be a voluntary action, being more personal as well: the mood of reading is quieter and more reflective (Hornby, 1965: 32). Due to the limited number of pages and the one-to-one character of reading a written text, the reader is more of an active media consumer while a TV viewer could engage in other activities while the TV is on. Moreover, as Monaco argues, in order to read a text, one has to be willing, to invest a more intense intellectual effort because he has to supply his own images [and sound] (1978: 6), whilst to hear or se e something on television does not need such a mental effort. Hence, a written media text is more likely to be read in an active manner than a TV broadcast. This does not imply, however, as McCullagh (2002) argues, that newspapers cannot be read in a distraught way. Related to the issue of active/passive audiences is also the creativity of the media consumer. Print texts encourage people to be creative more than when viewing video materials, in which case the media consumer is a mere spectator, not the essential constitutive element of forming the mental image suggested by the text. News broadcasts comprise reading previously written news (news scripts), (motion) pictures, sounds and testimonies. By contrast with reading texts, where one has to imagine what he reads, the synchronisation voice-over with images [†¦] makes it appear as if the images speak for themselves declare their own transparent meaning, without exterior intervention (Brunsdon and Morely, 1996: 14-5). Ellis notes the characteristics of the video medium, which makes use of images as its main support: it helps communication by providing more redundancy, and provides emphasis by doubling information in both sound and image (2000: 97). Hence, the technologies the video medium is using can bear advantages over the print medium, making the former as popular as it is. The human resources for what is conveyed through a medium are an important part in offering a qualitative product. With regard to print, written texts have authors who express their opinions, their own views, and state their knowledge about different subjects in order to inform the readers. Hence, the articles are more personal than video media products which usually have a team to produce them. If an article is signed by its creator, the news are presented in an impersonal, but not necessarily objective, manner; this is the case of news broadcasts presented by anchors, not of broadcasters whose TV shows are associated with the style, manner and personality of their presenters (Hall, 1996: 9). The video broadcasts are varied in the way they are presented, in the way information not witnessed by the audiences is mediated to the public. This aspect could also influence the viewers due to the complexity of the stimuli conveyed through video. Apart from the statistics on audience rates and the features of the two media there is a great concern with the effects of media on audiences, which mainly derive from the technological characteristics of the medium. Unsuitable material presented on TV is more damaging than in the case of printed texts because, unlike print, video offers a more convincing image of reality. Thus, the impact on audiences is higher over a short period, which, however, cannot challenge the place of the newspaper as the medium that daily records in some detail, life in all its aspects (Hornby, 1965: 98). In print, words and a limited number of images cannot present an exact picture of an event because all is filtered through the mind of the journalist; thereby, the reader receives second-hand information. The video medium offers a more exact image of the world, due to the images, comments and interviews presented. However, both perceptions of the world are biased because they are presented by people. There could be said much more about print and video, two different types of media, which, I would agree with Putnam, are complements, not substitutes (2000: 219). Therefore, it is hard to decide which one is better. Each media is good at responding to the expectations of its target audience and each of them has its advantages and disadvantages, some of which I have discussed in this essay. To conclude, I will emphasise once again the role of the two media: print mainly informs, whilst the video media mainly entertains. It rests with each person to decide which one is more suitable for them and if they can cope with the negative aspects of the specific medium. Student No: 0831496 Module: Media Sociology Word count: 2375 Mark: 65 (Mid Upper 2nd) Date of submission: 28.04.2009

Class Politics in the United States :: Politics Political Essays

A distinctive feature of US politics, in comparison with most other industrialized nations in the world, is its virtual lack of class-based politics. President George W. Bush, for instance, has said that class is for ‘European democracies or something else—it isn’t for the United States of America. We are not going to be divided by class’ (cited in Harrigan, 2000: 6). And this seems to be the general attitude that pervades all of American society, to the extent where militating on the basis of class could even be seen as culturally abhorrent. It is a fact that in the 1990s, trade union membership accounted for only 15 percent of all wage and salary workers, down from 25 percent in 1975. This is despite 30 percent of all workers still employed in blue-collar jobs as of 1996 (McKay, 2001: 226; Vanneman and Cannon, 1987: 5). Between the two major political parties, the Democrats and the Republicans, there are only relatively minor ideological differences, with the former leaning slightly more to the ‘liberal’ side, while the later are more ‘conservative’, though neither articulates anything near resembling class politics. This has led to much speculation among scholars as to why this could be the case. A number of reasons have been posed, including: 1. America is mainly a middle class society, with an individualistic culture; high levels of social mobility; and equality of opportunity, which are prized over collective action. 2. America does not have a feudal past, from which class cleavages can be drawn. 3. America is the richest industrialized nation in the world, and therefore has an overall higher standard of living, which minimizes any potential for class action. 4. The American working class is divided sharply along ethnic and racial lines. 5. The American two-party system makes it difficult for radical political parties to develop. However, despite this lack of class politics, the US continues to experience some of the most exacerbated income and wealth inequalities in the industrialized world, with the gap between the rich and the poor growing over the past thirty years. In addition, the proportion of the population living in poverty, according to official figures, is at around 14-16 percent (McKay, op. cit. :27). This raises the question as to the nature of class in the United States, and as to how the US class structure (if one exists) is reflected in mainstream politics.

Montgomery Bus Boycott Essay -- Civil Rights

The Montgomery Bus Boycott was a political and social protest campaign started in 1955 in Montgomery, Alabama. The law said that black people had to sit in the back of the bus while the the white people sat in the front. Bus drivers often referred to black people on the bus as nigger, black cow, or black ape. Blacks had to pay in the front of the bus and they had to get off to go threw the side door to sit in the back. Dr. Martin Luther King jr., was born on January 15,1929 but died April 4, 1968. Martin king attended segregated public schools in Georgia. Dr. king was so smart that he graduated from high school at the age of 15 and got a B.A degree in 1948 from an all time best black college back then named Morehouse. When Dr. King went to Boston he met and married Coretta Scott. Rosa Parks was born Rosa McCauley in Tuskegee, Alabama. No one really knew about her childhood, they only knew about the how she refused to give up her seat to a white man on the bus. The boycott first started when Rosa Parks didn?t give up her seat after asked about two or three times. Rosa Parks is known for touching off the Montgomery bus boycott in 1955 that led to the extreme popularity of Dr. King. The Montgomery improvement association, which is best known as the M.I.A, organized a car pool of nearly three hundred cars to drive people that need transportation. The sprit and the unity of the Negro community was stronger than it had ever been. Many African-Americans prayed for this day to come for years until Rosa Parks made that happen. The Montgomery boycott officially started on December 1, 1955 and that same month but in the year of 1949 movement to desegregate the buss started. The movement started on the day in 1949 when a black profes... ...osa parks also had an unpublished speech about the boycott and setting her people ( blacks) free. Jo Ann Robinson was the one who tried to help Rosa parks but she didn?t succeed. She was an educated woman, a professor at the all-black Alabama state college and a member of the women?s political council in Montgomery. On November 13, 1956 the Supreme Court ruled that the law was unconstitutional. The boycott had several important results and one of the best results was and still is, is that blacks and whites and other race?s can sit anywhere and together on the bus. They can even go to the same school together. The Montgomery bus boycott segregation on Montgomery buses led to the founding of the SCLC and today there are so many people still talking about it. A few churches in Alabama thanked everyone that was part of the march and that ended the boycott for good.

Iago – character study

Iago is the villainous character of ‘Othello' and it is his behaviour that ultimately leads to the downfall of Othello himself, the tragic hero. Iago is duplicitous; to all the characters he is a source of friendship, honesty and knowledge, but in soliloquis he reveals his real self to the audience. It becomes apparent that his machinations are fuelled by anger and a desire for revenge, and he carries them out with an aura of self-belief and resoluteness. What makes Iago so different from the others is that he is calculating; while Othello operates and hindsight and naivety, Iago is much more perceptive and uses foresight. Although on the exterior Iago projects an image of practicality, rationality and self-confidence, it emerges that his behaviour stems from distraught emotions and feelings of inferiority. Iago's thoughts and attitudes are clear from the beginning of the play, and they are what drive him on into bringing down Othello. He calls virtue ‘a fig' and tries to persuade Roderigo that there is little point in being moral. His first word of the play, in Act I Scene I, of ‘SBlood' is an indication of the kind of man Iago is. This violent swear is fitting for the rough soldier, however it veils the cunning and cleverness which he possesses. Further proof of his cruel nature is exposed when he is in dialogue with Roderigo, saying â€Å"Drown cats and blind puppies†¦ † It is also during this scene that Iago reveals the dominant reason behind his loathing of the Moor, which is that Cassio, who Iago describes as a ‘bookish theoric' has been chosen over him as the new lieutenant. He is angered at the fact that Cassio's many paper qualifications diminish his extensive field experience, and so divulges to Roderigo that he in fact does not serve Othello, but instead serves himself. This is summed up with his line ‘I am not what I am. ‘ While it seems to the other characters, and indeed to Othello himself, that Iago is devoted to The Moor, really he is engineering Othello's demise. Also, in this and other scenes of the play, a racist element to Iago, and another reason of his hatred of Othello, is evident. This is illustrated by his crude line to Brabantio (Desdemona's Father) of ‘An old black ram is tupping your white ewe. ‘ The ‘black ram' meaning Othello, and the ‘white ewe' referring to Desdemona. Iago's view that he is inferior seems to have been established due to the fact that Othello, who is black, holds a higher ranked position than himself. Another of Iago's thoughts is visible by his constant use of the words ‘Fill thy purse' and ‘put money in thy purse' during his speech to Roderigo in Act I Scene 3. This suggests that Iago believes a life full of money and material possessions is that path to happiness. He reinforces this when speaking with Othello, stressing the importance of name and reputation by stating, â€Å"Good name in man and women, dear my lord, is the immediate jewel of their souls. ‘ He seems to have no desire for love, and treats women with disrespect, calling his own wife, albeit jokingly, a common prostitute. However, women, the audience is lead to believe, are the basis of further motivation for Iago to destroy Othello, as during one of his soliloquis he says he will not be satisfied, â€Å"Till I am evened with him [Othello] wife for wife† There are two distinct sides to Iago's behaviour throughout the first three acts of the play. Publicly, Iago is a friend to all. To Othello he is the trusted ‘ancient' and to Roderigo a counsellor and friend. Many of the characters refer to him as ‘Honest Iago' and when Othello arrives at the scene after Cassio's drunken episode, it is Iago he trusts to tell him the truth about what happened. All this however, is merely a faiade to the real Iago. Only alone, and partially when Roderigo is present, does he begin to act as his real self. During these times he openly mocks the Moor and Cassio, and make slanderous comments about women. It is during these rare moments of privacy that he reveals his plans for Othello, and the motives behind them. Firstly, A classic example of a trademark Iago scheme takes place in the first scene. Acting upon emotion and anger, Iago devises a well thought out plan, and with trusty sidekick Roderigo, proceeds to Brabantio's home. There, he drops his defences and to a degree, the real Iago comes alive. They break to Brabantio the news of his daughter's secret marriage to Othello, and he is enraged, as Iago knew he would be. However, using forethought and perception that Iago seems to be the only character in the play to be blessed with he departs conspicuously early in order to go to Othello and warn him that Brabantio is after him, and so keep intact the alternate part of his character, the ‘Honest Iago. ‘ In this, like so many of Iago's other ploys he has initiated the action because of his twisted deep hatred of the Moor and own self-serving nature, but it is Roderigo, who Iago has exploited, who delivers. In addition to Iago's exploits in Venice, he too drives the action once everyone arrives in Cyprus. Not surprisingly, the success of his plan hinges upon the ability of Roderigo, whom Iago has convinced that if the Moor is eliminated, he will have another chance with Desdemona, who Roderigo is totally in love with. Roderigo however is not the only one who has allowed themselves to be manipulated by Iago's eloquence. Cassio too, falls under his spell when he is convinced to have just one more drink. Iago's ability to persuade and cajole in his subtle, general, almost casual way is one of his most important traits, which he uses to devastating effect on Othello, and leads him in to believing Desdemona is having an affair. A crucial part in every one of his plans is his own confidence. He carries out his actions with aplomb and when present he is a commanding figure, dominating the stage and speaking with powerful assurance, much like Othello in the first act, when Brabantio insults him and accuses him of witchcraft. To the audience, Iago's behaviour qualifies him as the villainous character of the play, and his immoral nature is plain to see. He takes advantage of Othello's trust, and preys on each of the main character's weaknesses in turn, out of spite and self-interest. He claims, however he doing this for valid reasons, and through soliloquies begins to break down the barrier between himself and the audience by exposing his inner thoughts, in an attempt to provoke pathos and justify his actions. In addition, Iago's style of language plays an important role in establishing his character. He has a unique way of speaking, and when he does, it seems he holds the attention of everyone on stage. His speech is so important to the development of the plot in fact, that large parts of scenes are devoted entirely to him in soliloquis. Throughout the first three acts of the play he speaks with the utmost confidence in himself, and he has the ability to inspire similar confidence in others, or he can use his eloquence to push others, albeit gently, into a state of angst and worry. Firstly, one of the dominant features of Iago's speech is his constant use of hypocrisy. For example, at the opening of Act I Scene 2 Iago tells Othello how Roderigo †¦ â€Å"spoke such scurvy and provoking terms against your honour†¦ † when really, as the audience knows, it is Iago himself who so often insults the Moor behind his back. Irony, on the other hand, is not used by Iago himself, but it is present when the others characters of the play refer to him as ‘Honest Iago,' when really, this could not be further from the truth, as Iago's whole surface demeanour of respectability and friendship is a lie. A number of Iago's speech techniques become evident in Act 1 Scene 3, as he counsels the downcast Roderigo, who has been rejected by Desdemona. Throughout his speech, Iago uses a series of imperatives, preying on Roderigo's weakness of needing to be led. He orders Roderigo, ‘Come, be a man' and ‘Put money in thy purse. The latter of these two phrases is repeated several times by Iago, as he attempts to instil in Roderigo his own idea that happiness stems from material wealth. Not only is Iago able to speak intelligently and with style, he occasionally lapses into the speech of a hard soldier, being sexist and racist, and playing on Roderigo's pride and virility. Unlike other characters in the pla y, Iago is an orator, and is able to use a delicate balance of emotion and reason in his words and, which he pulls of with absolute self-confidence, often with his style driving the argument over substance. His ability to persuade lies also in the fact that he is never absolutely specific, often speaking in a speculative, indirect style, or using ambiguous metaphors or rhetorical questions. He demonstrates his ability to manipulate and toy with people on two important occasions; the first is when he convinces Roderigo to aid him to bring about the downfall of Othello, and the second is later in the play, at Act 3 Scene 3, when he insinuates to Othello that Cassio and Desdemona are having an affair. It is Iago's language that shapes the play and drives the plot of the novel, as he is involved with every strand of it. He has a dominating presence and uses his eloquence to possess influence over every character, from the lowest citizen, to the highest-ranking official. In conclusion, over the first three acts of the play Iago's character is firmly established and his purpose and motives exposed to the audience. Whilst he keeps up a faiade of honesty and trustworthiness in public, in private he confesses to being immoral and self-serving. He is unique in that he is able to befriend all, and use a blend of emotion and rational calculation to achieve his goals, and simultaneously ruin others lives and careers. He does this without remorse and is propelled seemingly by his own unwavering self-belief, however if also becomes apparent that he is constantly at battle with his own feelings of inferiority, which he smothers by bringing down the lives of others and making them suffer, in the same way that he feels he has had to.

Holden Caulfield Literary Psychoanalysis

Holden uses dissociation as a defensive mechanisms, to avoid his self-inflicted emotional distress, by separating his own feelings to suit that of a situation. For example, when Holden learns that Stradlater will be going on a date with Jane Gallagher, he represses his obvious feelings for her and, simply tells Stradlater to â€Å"give her my regards†, saying that he is â€Å"not in the moos right now† (Salinger 42-43). Though he is encouraged to do down and greet Jane, he blatantly ignores it and instead continues to only talk about Jane and his what he can remember about her.This is an example of how Holden repressed his own emotions and did contrary to what he wanted to do. While Holden is out all night, drinking, dancing, and clubbing, he meets Lillian Simmons and dances with her, they are both uninterested and pay no attention to one another, and he realizes that â€Å"she wasn’t listening though. So [he] ignored her† (93). Holden seems to have cast h is antisocial and misanthropic nature aside as he pretends to be interested in things that he clearly dislikes.Holden seems to see himself as a suave popular playboy, but he hints at the loneliness that he is truly feeling, and his desperate want for company when he tries to nonchalantly pass off that he â€Å"tried to get them to stick around for a while but they wouldn’t† (98). He seems unwilling to admit his great yearn to be with other people. As he indifferently describes all the times that his offers were rejected. Holden’s control over his own true emotions conflicts with the actions and words that he expresses.

Great Gatsby and the American Dream

The Great Gatsby and the American Dream There is really no set definition of what the American Dream is, everyone has different views on what they see it as. The main idea of the American Dream is pretty much making it big and being successful in life, having everything you need, wealth, prosperity, love and happiness. Jay Gatsby portrays the American Dream in some senses but not to its full potential.Throughout the novel The Great Gatsby the American Dream isn’t shown in its positive light but, more of the opposite of that: more of the downfall or failure of it. Everyone wanted to be living the American Dream – the pursuit of happiness in life. In the 1920’s instead of going for things that brought happiness everyone seemed to revolve around money, wealth, and power. Instead of finding happiness with what they had they were all trying to attain money and power and believed this would lead to happiness.If they had all that already they took it all for granted and didn’t see everything that they had right there in front of them. Although it may have seemed someone had it all on the outside, once you really knew the person you could see that they weren’t living the best life and weren’t that much better than anyone else. The American Dream took a lot to actually achieve and no one really lived the actual dream because of many reasons but they were living some aspects of it.The three main characters fail to pursue the American Dream to its entirety – for Gatsby he tried to be something he wasn’t only so he could get Daisy and love, without this he was nothing; for Daisy it was because of greed she lived for money and social status which got in the way of her happiness and being with who she really loved; and for Tom his money gets in the way of morals and he took everything he had in front of him for granted. Jay Gatsby went from nothing to something to try to win over Daisy.His American Dream wasn’t a bout having material things, although it involved having to get them, instead it was trying to get the love of Daisy. Earlier in his life when he first fell in love with Daisy he was a poor man and Daisy didn’t want that at all. Due to Gatsby’s low social standing she wouldn’t be with him. Gatsby wanted a better life and he thought he could do it if he put his mind to it, which is also a part of the American Dream. Eventually he got money and became rich but he did this through illegal methods.This is the complete opposite of what the American Dream is because it’s supposed to be achieved through good virtue and hard work. He threw extravagant parties only to try and get close to Daisy, hoping that she would show up to them, but he himself never actually attended his parties. He wasn’t living a very great life as it seemed to everyone else, it was all a lie. The only thing that gave his life meaning was Daisy and that was the one thing he couldnâ⠂¬â„¢t have.She only came back to Gatsby after Gatsby attained his millions and was part of the high social class, but his life still wasn’t very stable. This shows that she let wealth get in the way of her love. Daisy loved Gatsby but because of the fact that there was really no stability in his life she didn’t feel comfortable with it and wouldn’t leave Tom for him. She was after the money and because Tom was settled down she decided to stay with him where it was safe. Greed and the fact that money took priority over everything with her was what held her back from happiness and living the American Dream.Tom was cheating on Daisy but she still stayed with him regardless just because she was comfortable with that lifestyle of being in the upper class and being seen as wealthy. Tom was a rich, handsome, successful man with a wife and family, and everything going for him, but instead of being happy with what he had he went and ruined others’ lives. He cheat ed on Daisy with Myrtle who was married to Wilson and destroyed their marriage. His money got in the way of his morals, family, and living the American Dream.Tom and Daisy somewhat represent the American Dream through their wealth and prosperity this was only a part of the dream not the whole picture because they still weren’t happy they just possessed the material items. The American Dream is contradicted, everyone wanted it but no one lived it for what it was supposed to be. Gatsby in the end sees himself as a failure when Daisy chooses Tom instead of him. The failure of Gatsby's hoped for life relates to the failure of the American Dream. Without his dream Gatsby has nothing – nothing to keep him going, no direction, and no purpose to live.He was unsatisfied with life and in the end, Wilson had killed him. This shows that Jay Gatsby’s American Dream didn’t go anywhere and wasn’t satisfied to its full extent although he attempted to succeed he fa iled. The extent of the novel The Great Gatsby representing the American Dream is more of showing that the American Dream isn’t always achieved and doesn’t always work out the way you want it to or think it should. The American Dream is hard to achieve and it seems as if it’s impossible for anyone to actually achieve every aspect of it, so it is just what it is, a dream.

Virginia Woolf’s Feminism

Wollstonecraft wrote A Vindication of the Rights of Women In 1797. Her tract was based on the enlightenment that she used in many of her arguments. She believed that reason, rationality and virtue lead to a better society. She also believed that reason and education would improve the status of women, and that the improvement of women leads to the improvement of society.Some of the most important principles of feminism are relying on rationality, voicing your pinion, developing the right terminology and that gender definitions are based on social norms. Another feminist who influenced Woolf was John Stewart Mill who discussed another Important principle of feminism, understanding what â€Å"nature† Is. He argued that what goes by the name â€Å"unnatural† generally means â€Å"uncustomary. Feminism debates what society thinks Is unnatural. He believes that the subjection of women is a universal custom making feminism a universal issue.Mill also argues that women have al ways been subjected to men so one cannot claim that It Is it natural. He asserts that to decide what is natural is highly debatable. What Is now called the nature of women is an artificial result of forced repression and unnatural stimulation where women are treated as a commodity. Being influenced by other feminists and her own personal experiences, Virginia Woolf developed her own feminist tract A Room of One's Own in 1929. It has been called the â€Å"founding book of feminist literary criticism†.The book covered the following principles. The book opens with Woolf announcing her maln argument. women need to be free to have their own economical independence and have their own identity. Only when they have their own sanctuary of ones self, can they have artistic freedom which means being economically independent and not having to write Just in order to make money. Woolf Insists that poverty Is key and women were not allowed to own anything, Just as John Stewart Mill and Mary Wollstonecraft claimed that women were repressed.Women have been Impoverished and undereducated that is the reason they were few female writers, not because women were useless and did not know how to write. Women were made Inferior, Woolf continues by speaking about the British Library, hich was under patriarchal rule. Woolf could only go to specific places in the library and eat In certain places as well. That shows that men governed the society and they were considered to be the more superior and capable gender.The narrator then moved on to another point, stating that the superiority of men is constantly being reinforced In literature. The weakness of women was structured by men. Woolf insists that the weakness of women is not innate; it is because women were repressed into being the way they were. Men continuously reinforced the stereotype nternalizing that form of reception and values. Woolf then proposes a question: † If women are so Inferior then why are there so many I nteresting heroines in literature? showing us that the role of exceptional female characters was highlighted. However, 1 OF2 traditional roles were considered far less important than men's. Woolf believed that we should change the status of women's â€Å"work† which is domestic and not belittle the role of women, instead reconceptualize the role of women. Woolf also believed that if you confine women into a limited environment how do you expect them to write bout something else? Women are confined to the domestic sphere, which limits their writing abilities.Great art is produced by those who are free in mind and spirit. If women write knowing that they will be disapproved of or laughed at this will affect the quality of their work. Freedom and creativity go hand in hand. Woolf believes the first great writer is Jane Austen. She also believes that writing is not about gender, it is about something much deeper. Finally Woolf argues that the truly great minds are androgynous whi ch means belonging to neither sex. A writer should be neither asculine nor feminine but a combination of both.Virginia Woolf's themes in her feminist tract are equal opportunity for both sexes, which does not mean erasing differences, but to â€Å"invalidate the gender class system†. One must differentiate and realize that equal opportunity does not mean melting away the differences between male and female. Another theme that was covered was truth versus opinion. One must distinguish between theory and opinion from truth. The third and final theme is changing men's attitudes towards women, and more crucially women's attitudes towards themselves.

Final assessment Essay Example | Topics and Well Written Essays - 1250 words

Final assessment - Essay Example Due to the rise in cyber attacks and more reliance on eCommerce, the confidence of customers online has been compromised. Quantium reported that Australia’s online sales fell at a diminishing rate, largely caused by ever increasing eCommerce frauds. For example, the growth of Australia’s online sales was 31% in 2010 with fraud rate at 0.6%. However, the online growth rate dropped to 22% in 2012 when fraud rate increased to 0.8% (Demery, 2013). Furthermore, according to CyberSouce (2012) 13th online fraud report, the total online revenue loss due to fraud was estimated at $3.4 billion in 2011. It can be seen that eCommerce fraud has a significant negative impact on online business and this is therefore a cause of concern. Moreover, McAfee as a security vendor, reported that 33% of Australian businesses were involved in a security incident in 2009, which meant a loss of an average $34.000 in revenue and $37.000 for fixing the bug (Timson, 2009). In order to avoid a large proportion of sales being lost due to fraud, Ausmart is in need of a well-developed and secured online network. New Paragraph In many business communities, most of the major transactions are performed online. Online business has become as important and maybe even more important than basic commerce done outside the channel of online arena. Banking transations are done by busy people online as they don’t have the time or the place to go to the banks and perform the transactions by themselves. Credit card purchases, shopping, ordering food, paying bills, performing business transaction, buying books and even paying college fees. People online are now doing all these transactions and therefore eCommerce’s importance has grown and risen significantly in the last 10 years. Owing to this phenomenon, it is imperative for the eCommerce industry to safeguard its business online and to make sure that hackers do not get access to the credit and debit card information of the users. Also, it is crucial that hackers do not block any event and all the transactions carried out online have a safety network, which makes them happen seamlessly. New data collated from about 2 million Australian credit and debit cards reveals the popular suburbs in which e-commerce fraud has been attempted, using internet-connected computers. E-commerce fraud involves a criminal using a stolen credit or debit card to buy goods online. Ecommerce crime is on the rise in Australia and the rest of the world and the hacker community has been very successful at targeting various business enterprises. Ausmart has been trying hard to develop a strong firewalled network and this has taken a significant energy and time from their pursuits. It must be noticed that they have been trying to cope with such threats for a long time and knowing that hackers have been targeting them hwihc has hampered their business negatively, focusing on E-Commerce and making the business as hacker free as they can i s the number one priority right now. Reflections It can be seen from the above paragraphs that eCommerce is significant to the development of business and it is paramount to have a strong cyber security for all the business transactions in order to avid any kind of cyber attacks or malpractices by the hackers which in turn may jeopardize profit margins for the business community.

ABORTION AND EUTHANASIA Essay Example | Topics and Well Written Essays - 1250 words

ABORTION AND EUTHANASIA - Essay Example There are different theories established by many philosophers about termination of pregnancy and there are different laws about terminating a pregnancy. In some countries terminating a pregnancy is illegal while in other countries it is legal (Warren, 828). There are mainly two types of beliefs about abortion and some people believe that abortion should be prohibited on moral grounds as it is like killing a person while others believe that abortion should not be prohibited as it has nothing to do with morality and it is necessary for society, sometimes, to avoid unwanted situation (Warren, 832). Those who advocate for prohibiting abortion believe that abortion is killing a fetus before birth which is an act of murder on both human and moral grounds. They are of the opinion that the abortion can only be allowed in exceptional cases like when the life of mother is at stake or the pregnancy is a result of rape or forced sex or any similar situation. Those who believe that abortion shoul d not be prohibited in case argue that besides danger to mother’s life and pregnancy as a result of rape or forced sex there are many more reasons which influence the decision of abortion. Sometimes women conceive due to failure of contraceptive measures and they are either not ready or not capable of bringing up a child and birth of a child can be a burden on them. On other occasions the woman who has conceived can be poor, disabled, under-age or unmarried and is not able to bring up a child. In those circumstances, if she is prohibited for abortion it becomes a burden for her whole life. They also reason it as it should be the discretion of the woman to decide about her life and the baby. The fetus cannot be considered as a person as it does not have any characteristics of personhood such as sentience, emotion, reasoning, communication capability, self awareness and morality. Similarly, they cannot be considered as a human being as they don’t have any characteristics of a human (Warren, 833). Moreover, the galloping population of the world can also be controlled to some extent by legalizing abortion because in the countries where abortion is not legalized people have to bear the burden of unwanted children which become a burden on humanity in many cases. Therefore, abortion must be legalized all across the world to reduce not only the burden on women but also on humanity. Abortions can be controlled and late abortions should be avoided unless it is not very essential and danger to life of the mother. An Argument that Abortion is Wrong - Don Marquis Abortion is term which people neither wish to think nor discuss about it, but it does not undermine the importance of the fact. By not thinking or discussing the horrible reality of abortion cannot be avoided. There is a mixed response about this overwhelming reality and some people think that abortion is a ground reality and essential for human society while others think that abortion is a violent a ct of killing an unborn baby and this act is neither human nor moral. Those who oppose abortion describe it and act of dismembering or tearing apart or vacuuming out a baby from its mother without any anesthesia. They further describe it as a crueler act when it is a partial birth or near-term abortion, when the baby is pulled out by plunging with a sharp object or vacuuming it completely. Though this is a horrible subject to think about it is necessary to discuss about it (Marquis, 839). Those who support abortion reason out that it is necessary for women who conceived without making a choice for it due to rape or failure of contraceptives and are not able to take care of the baby for

An Annotated Bibliography on Child Abuse in America Coursework

An Annotated Bibliography on Child Abuse in America - Coursework Example There is dire need to reduce the number of divorces. Sexual abuse deprives children of their childhood. Society assumes immense responsibility to do what it can to prevent child sexual abuse and rescue them from further abuse in case prevention fails. Issues in the adjudication of cases of child sexual abuse include children’s competence to take an oath and to testify it, the believability of children’s testimony, and the accommodation of young witnesses in the courtroom. Despite the lack of ability of law to solve the issue of child abuse, law does play a cardinal role in the efforts of child protection. Courts need to coordinate to address such issues. Child abuse costs about $220 million daily and affects over a million children in a year. The direct cost of child abuse in 2012 was $33,333,619,510 whereas the indirect cost was $46,926,791,578. Sources of direct cost include acute medical treatment of children, mental health care system, child welfare system, and law enforcement. Sources of indirect cost include special education, early intervention, emergency housing, mental health care, juvenile delinquency, adult criminal justice costs, and lower worker productivity. With proper planning and implementation, it is possible to prevent the child abuse and neglect and accordingly, save all the costs associated with it. Childhood abuse and trauma have serious consequences. It causes numerous psychiatric disorders and symptoms in childhood and adulthood including post-traumatic stress disorder, depression, borderline personality disorder, learning disorders, somatization, substance use, sexual behavior problems, and dissociative disorders. Child abuse is also a cause of criminal behavior, and difficulties of general health. The family structure and maltreatment of children are related to each other. The immense impact of child abuse on the behavior and emotional

Answer chapter 8 question Essay Example | Topics and Well Written Essays - 250 words

Answer chapter 8 question - Essay Example While listening, we must, concentrate on the meanings of the speaker, sustain eye contact, be quiet, send acknowledgement. While reading someone’s message, even then try your best to decipher the meaning of writer. Do not assume anything or draw conclusion if some word is confusing. Just write back for clarification. When speaking, try to keep listeners engaged through gestures and postures and make your meaning and words clear for listeners. Answer: Emotions are driving force. How to handle emotions intelligently is called emotional intelligence. Do not take anything personally. You would face a lot of conflicts but you need to manage conflicts by controlling your emotions by taking deep breath and trying to see the outcome of your would be action as a result of emotions. Answer: We write all the day: on cell phones, on the internet, in a class, etc. This demonstrates the importance of writing. Getting ready to write, writing a first draft and revising your draft are three phases of writing best practices. Following these phases make us write effectively. Answer: Academic writing papers and report are designed to make you do your own work that transforms your skills. But copying the works of other serves no purpose. It is unethical, it is a theft and it is a bar in the way of learning. So we must try to just use the research of other with proper citation and to prove our thesis

Innovation and Change (CRITICALLY EVALUATE THE CLAIM THAT ANY Essay

Innovation and Change (CRITICALLY EVALUATE THE CLAIM THAT ANY ORGANISATION CAN LEARN TO BE INNOVATIVE) - Essay Example Innovation fuels improvement: improved products and features, improved methods, and improved knowledge†. In this regard, the essay aims to address the following crucial issues: (1) to define ‘innovation’ and to explore the extent to which it can be promoted and embedded in an organisation; (2) to determine diverse approaches, strategies, techniques and issues around this issue; (3) to respond and address the question: can any organisation draw on them and learn to be innovative? (4) To find out which approaches, strategies and techniques deemed particularly interesting or significant or important vis-a-vis the question and the rationale for one’s choice. ... 39). Tucker’s suggestions also tie in with the incremental innovation strategy, suggesting ‘Building on current resources can increase product innovation’. Therefore it could be argued that any organisation can learn to be innovative with the appropriate resources. The experience of Mark Zuckerberg founder of Facebook is a prime example of an individual’s pursuit to introduce an innovative method of networking. His foundation was instrumental in launching Facebook, a social networking site that revolutionized online interconnections and interface (Carlson, 2010).The application of his innovative design could be synonymous to the concept of fordism, where mass consumption as combined with mass production, produce sustained economic growth and widespread material advancement. Despite the controversies and challenges that Zuckerberg encountered, he remained steadfast and determined to take accountability to adhere to the ideals and philosophies he believed in. Carlson (2010) has revealed that â€Å"the site has become one of the biggest web sites in the world, visited by 400 million people a month† (p. 1). This would also suggest that entrepreneurial talent is required in order to make an innovation successful. Likewise, learning about innovation theories is a matter of decision and commitment. The theories on the 4Ps of innovation (product, process, position and paradigm) (see diagram 1) could easily be learned from academic sources (Kostic, 2003, par. 3). But the experience of Facebook exemplifies innovation as a paradigm due to the major shift in thinking demonstrated by Zuckerberg that has beenradical in revolutionizing social networking

Intellectual Wellness Essay Example | Topics and Well Written Essays - 750 words

Intellectual Wellness - Essay Example Essentially, intellectual wellness focuses on learning.  Any doing that assists an individual to explore the world around him or her, learn more regarding oneself or expand his or her mind in whichever way promotes healthy intellectual wellness.  One can accomplish the attainment and maintenance of self intellectual wellness in a number of ways including reading, participating in hobbies, learning new skills, appreciating art as well as being creative. In effect, every time one is learning something new regarding any of the other seven aspects of wellness, he or she is as well supporting his or her intellectual wellness (The 123 Feel Better Company, para2).   Patterson asserts that wellness does not only mean exploring one’s spirituality and emotional welfare, but it is also just as important to have a sharp, active mind. She quotes a book entitled Rich Dad, Poor Dad, which stresses that exercising the mind is a vital life practice as well as an important skill essential for a wealthy, flourishing life. In her view, while majority of people want an abundant life, just a few of them remember to keep their minds healthy, engaged and in good use. Although it is sometimes hard to accomplish this in the rush of life since to many it appears like an additional chore to engage their mind to think hard when there is already so much contending for their attention, having and maintaining a sharp, active mind is a vital ingredient for an abundant life. Beamans International points out that an intellectually well individual understands the fact that completion of formal education does not indicate the end of learning. Instead, he or she seeks to understand and discover other viewpoints and is able to construe and articulate what he or she thinks regarding what he or she has learnt. Individuals can take various actions in order to keep their minds engaged. He or she can join an organization from which he or she would receive for instance, a word,

Is police brutality justifiable in the United States Essay

Is police brutality justifiable in the United States - Essay Example The answer to this question is more complex than initially thought. Social media do an excellent persuasive job in misconstruing public opinion based on cases of justified excessive police force and cases where the force is questionable. This delicate issue in our society at the moment is sweeping our nation and dividing Americans by ethnic groups, depending on the victimization of each case that hits the news. A wide range of allegations on police brutality in the United States tend to give rise to broad discussions in public. As usual, there are two opposite points of view on the issue which are represented in the dichotomy â€Å"reasonable force vs. police brutality†. Representatives on both the sides rely greatly on what they get from the media coverage of events and not many of them refer to official surveys which can shed light upon the problem under discussion. Before addressing the above-mentioned research, it is necessary to give a clear definition of what reasonable force means though. As it is stated in legal papers, the police have a right to use a â€Å"reasonable force†. Overall, the law states clearly in what cases one can use a reasonable force. Among such circumstances are self-defense, defense of other people or property, lawful arrest and prevention of a crime. In fact, common citizens are also allowed to use force in these situations; the standards for police officers are higher though. In any case, the use of such force appears to be reasonable under given circumstances (Fitch 234-235). In other words, one, in this case, a police officer, must believe that the force he / she (still usually he) uses is justifiable and not excessive at the same time. To see how a serving police officer assesses a situation in which he might use force, how the police are taught, an interview has been conducted. The interviewee is a serving police officer who he asked not to give his name that is why he will be referred to