A Glorious Plan :: essays research papers fc

M@ Hix A Glorious Plan When Germany was under a monetary crisis after having to pay reparations for World War I, people had turned to Adolf Hitler. He made promises of restoring Germany to its original form and many people were willing to support him. However, the failure of the Munich Putsch in 1923 had failed and had led to his imprisonment. Here, Hitler wrote a book, Mein Kampf, where he introduced his ideology of Germany, his aims and ambitions. (Giblin, 156) In January 1933, when Hitler was appointed chancellor and soon became sole dictator of Germany. He then put his aims to action. Hitler had three main aims in preparing Germany for war. His first goal was to tear up the Treaty of Versailles, which brought an end to WWI. This treaty blamed Germany for starting the war; it took away large amounts of land, money and materials from her, and cut her armed forces down to a minimum. (Hitler, 135) Hitler’s second aim was to unite all Germans into one single country. As there was millions of Germans scattered in neighboring countries such as Austria, Czechoslovakia and Poland, these countries would have to be brought under his control. (Ibid, 302) His third aim was to provide Germany with what he called â€Å"lebenstraum† or living space. He said that Germany was overcrowded and did not have enough food or raw materials for her needs. All three of these aims could only be achieved if Germany rearmed, massively increasing her armed forces. (Ibid, 370) Hitler fulfilled these aims by rearming Germany. In 1934, only a year after Hitler had come to power, he gave out a top-secret order for the armed forces to expand. The number was to increase from 100,000 to 300,000 men. The navy was to build two pocket battleships and six submarines. (Bailey, 78) Goering was to create an air force and secretly train pilots in civilian flying clubs. These were all forbidden by the Treaty of Versailles. (Kershaw, 147) In 1935, all was revealed when Hitler re-introduced conscription and that the army would be built up to 550,000 men. Three countries, Britain, France and Italy, signed an agreement condemning Hitler’s announcement. But no country took military action to stop this breach of the Treaty of Versailles. In 1936, Hitler ordered his army to march into the Rhineland. The Versailles treaty forbade the German army from going within 50 km of the River Rhine, so Hitler’s order was a deliberate challenge to this treaty.

Case Unilever †Marketing Essay

So, the decision process of buying detergent has become Habitual Decision Making process. 2. 2. Influences on consumer decision making â€Å"There are different factors influences the consumer decision making process. Marketer needs to understand these influences and which ones are important in the purchase process to make effective marketing decision. † (Solomon, Marshall, Stuart, Barnes, & Mitchell, 2009) 2. 2. 1. Internal Influence Lifestyle, Personality, and Perception are some of the internal influences involved in making the decision to buy the detergent.Lifestyle: As per Case study, the women in Northeast region treat washing the clothes as a pleasure activity and utilise the washing activity to meet and chat with the friends. Since, washing act as an integral part of their lifestyle, decision of purchasing detergent depends on this lifestyle. ? Personality: Personality has strong pressure in Northeast region because the region has implicated by low income which is very much evident in Exhibit 1 on the case study. Infant mortality is high and GDP/capita is low in Northeast region when comparing to other region of Brazil. This personality is directing Northeast people to buy low cost detergent. Hence, the characteristic of personality has crucial impact on decision making.Perception: People in Brazil have expectation when buying the detergent. They have interpreted the detergent in six different attribute and expects these attributes to be attained in the detergent powder. So, perception plays a critical role to make a decision on buying the detergent powder. 2. 2. 2. Social Influence Social Influence like social class and culture will also affect the consumer ecisionmaking process. ? Social Class: As per Exhibit 2 in Case Study, 53% of population in the Northeast region lives on less than two minimum wages when compare to 21% in the Southeast. This shows that more than half of the population was implicated by low wages in the Northeast region. This leads people to think on buying detergent based on their affordable price or living class. So, the social class plays a significant role in making decisio n to buy a detergent in Brazil. ? Culture: As per case study, People in the Northeast and Southeast have differed in symbolic value when it comes to cleanliness. Apart from these main players, the local marketers are giving competitive challenge to main players by capturing low income segment through small retail shops. 3. 1. Unilever and their current strategies ? Until 1996, Unilever’s detergent products had a dominant market share in a low growth market. But in 1996, Unilever has become an outright front runner in detergent powder with 81% of mark share in Brazil which has been achieved with three brands. ? Unilever might have segmented the consumer market in Brazil based on the Demographics. In Brazil, people have different kind of income in different region.

Aids A Global Disaster That Brought A Lot Of Confusion,...

AIDS was a global disaster that brought a lot of confusion, not only among the victims who had contracted it, but also among the major stakeholders in the healthcare sector. While the CDC was busy looking for a possible cure, the government and other sectors remained tongue-tied, since there was hardly anything that could be done to save the lives at that moment. This situation was very chaotic, and created anxiety among the patients. The majority of the victims were the gay males in the United States. Since it was only noticed among them, there were numerous stereotypes that cropped regarding the population which was potentially targeted by the disease. As seen in the documentary How to Survive a Plague, there were many issues cut across†¦show more content†¦They also struggled to streamline the process of testing, where they suggested that it should take between seven to 10 years before it could be placed into the market, to guarantee that proper safety. At this time, ther e was a huge market for HIV drugs, which was answered in the imports from various countries such as France, which were proven to work effectively in slowing down the virus. At this time, the only FDA approved drug was AZT, which was highly expensive, to the tunes of $10,000 annually, and came with side effects such as the risk of becoming blind out of its toxicity. ACT UP’s efforts were repaid with the formation of the International Aids Conference. Also, an alternative drug to AZT was found in DDI, which was less toxic and had no side effects such as blindness. At that moment, there were stringent laws that sought to close off the borders to the HIV positive individuals from other nations. The HIV activists also fought to have these laws repealed. Despite the fight to have treatment of HIV streamlined, there was division in every sense, with issues of sexuality and race painting the picture. Women were excluded socially from active decision-making. TAG, and acronym for the Treatment Action Group, which broke off the ACT UP-NYC was the main body that sought the fast-tracking of the HIV experimental drugs development and testing. The reason for the break-up was that a part of the group was